The Startup of Seinfeld

How does Kramer exemplify the entrepreneurial process? How does George's penchant for risk taking prepare him to be a better entrepreneur than Jerry? What important trends for potential entrepreneurial opportunities does Elaine miss? What does Newman's attempt to be entrepreneurial teach us about the disruption of traditional value chains and business models?The Startup of Seinfeld is written by a professor of strategy and entrepreneurship who can't watch an episode of Seinfeld without...
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How does Kramer exemplify the entrepreneurial process? How does George's penchant for risk taking prepare him to be a better entrepreneur than Jerry? What important trends for potential entrepreneurial opportunities does Elaine miss? What does Newman's attempt to be entrepreneurial teach us about the disruption of traditional value chains and business models?The Startup of Seinfeld is written by a professor of strategy and entrepreneurship who can't watch an episode of Seinfeld without thinking about its implications for aspiring entrepreneurs. Although not intended to be a how-to textbook for creating a successful startup, this book presents concepts and principles of entrepreneurship and then links the reader to actual Seinfeld clips as a context for their application. A fresh twist on "edutainment," this multimedia approach combines words, graphics, and video to bring the worlds of academia and popular culture together.Get your internet-connected device ready and dive into a realm of entrepreneurship that transforms the greatest show about nothing into?something."This multimedia book is a serious introduction to entrepreneurship, but it's also seriously fun." - William Irwin, editor of Seinfeld and Philosophy: A Book about Everything and Nothing"Livengood brings a fresh and innovative perspective to entrepreneurship education . . . I'm all in for this book!" - Diana Kander, author of All-in Startup"This book is a must for every entrepreneur or wannabe. Not just informative, but also clever and fun. A winning combination from a guy who knows his stuff." - Ray Lindstrom, author of FEARLESS! Confessions of a Serial Entrepreneur