The Survival of Soap Opera Transformations for a New Media Era |
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| Editor:
| Ford, Sam
Kosnik, Abigail De
Harrington, C. Lee |
| ISBN: | 978-1-282-93922-6 |
| Publication Date: | Jan 2010 |
| Publisher: | University Press of Mississippi
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| Book Format: | Ebook |
| List Price: | USD $50.00 |
Book Description:
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The soap opera, one of U.S. televisionA 's longest-running and most influential formats, is on the brink. Declining ratings have been attributed to an increasing number of women working outside the home and to an intensifying competition for viewersA ' attention from cable and the Internet. Yet, soapsA ' influence has expanded, with serial narratives becoming commonplace on most prime time TV programs. The Survival of Soap Opera investigates the causes of their dwindling popularity,...
More DescriptionThe soap opera, one of U.S. televisionA 's longest-running and most influential formats, is on the brink. Declining ratings have been attributed to an increasing number of women working outside the home and to an intensifying competition for viewersA ' attention from cable and the Internet. Yet, soapsA ' influence has expanded, with serial narratives becoming commonplace on most prime time TV programs. The Survival of Soap Opera investigates the causes of their dwindling popularity, describes their impact on TV and new media culture, and gleans lessons from their complex history for twenty-first-century media industries."