The Total Package The Secret History and Hidden Meanings of Boxes, Bottles, Cans and Other Persuasive Containers |
|
| Author:
| Hine, Thomas |
| ISBN: | 978-0-316-36546-8 |
| Publication Date: | Aug 1997 |
| Publisher: | Little Brown & Company
|
| Imprint: | Back Bay Books |
| Book Format: | Paperback |
| List Price: | USD $21.99 |
Book Description:
|
Today's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal.
Today's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal.