The Ultimate Guide to Mobile Marketing with QR Codes

Forget the Dummies! This is the "Genius's Guide" for getting maximum results using QR Codes.Rock-solid, research-based facts. Direct advice and anecdotes from a professional marketer who has employed millions of QR Codes in various marketing campaigns of every scale. A thorough review of the best resources out there. Original "Best Practices" for implementing QR Codes and getting the best results. A "Fails Gallery" of simply bad implementations -- even by Fortune 500 companies -- and...
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Forget the Dummies! This is the "Genius's Guide" for getting maximum results using QR Codes.Rock-solid, research-based facts. Direct advice and anecdotes from a professional marketer who has employed millions of QR Codes in various marketing campaigns of every scale. A thorough review of the best resources out there. Original "Best Practices" for implementing QR Codes and getting the best results. A "Fails Gallery" of simply bad implementations -- even by Fortune 500 companies -- and how to avoid them. Step-by-step Checklists, tips, tricks & how-to information for creating your own QR Codes, customizing them, tracking and quantifying their use and the response of your customers, using them to best effect, and employing all-new original Mobile Marketing & QR Code best practices, to stay clear of the many pitfalls and problems that humble one campaign after another. This isn't rocket science, but it does take care. A professional guide to all aspects of using QR Codes. "Ultimate" means ULTIMATE. If you've purchased other titles, whether ebooks, or paperbacks claiming to dish on all the details of the use of QR Codes for marketing, you've NO DOUBT been very disappointed. The information out there falls into only three categories: Lists of potential ideas for using QR Codes, Technical information on the QR Code coding scheme, and senseless cheerleading/naysaying about the technology itself (including finger-waving at ridiculous uses). This is information of the rare, 4th variety: Actionable, complete, QUALITY information covering every conceivable use case for QR Codes in mobile marketing. Filled with rich examples, step-by-step instructions, checklists and extra content useful NOW. A manual like no other. This is the unofficial, unwritten manual that should come packaged with your QR Codes, and that others should have already told you about!