The Unicorn's Shadow Combating the Dangerous Myths That Hold Back Startups, Founders, and Investors |
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| Author:
| Mollick, Ethan |
| ISBN: | 978-1-61363-143-0 |
| Publication Date: | Jun 2020 |
| Publisher: | Wharton School Press
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| Book Format: | Hardback |
| List Price: | USD $45.00 |
Book Description:
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In The Unicorn's Shadow, Wharton School professor Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship. New data and better research methods have overturned the conventional wisdom behind what a successful founder looks like, how they succeed, and how the startup ecosystem works.
In The Unicorn's Shadow, Wharton School professor Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship. New data and better research methods have overturned the conventional wisdom behind what a successful founder looks like, how they succeed, and how the startup ecosystem works.