The Uses of Institutional Culture: Strengthening Identification and Building Brand Equity in Higher Education ASHE Higher Education Report |
|
| Author:
| AEHE,
Dubrow, Greg
Hartley, Matthew
Toma, J. Douglas |
| Series title: | J-B ASHE Higher Education Report Series (AEHE) Ser. |
| ISBN: | 978-0-7879-8124-2 |
| Publication Date: | May 2005 |
| Publisher: | John Wiley & Sons, Incorporated
|
| Imprint: | Jossey-Bass |
| Book Format: | Paperback |
| List Price: | USD $29.00 |
Book Description:
|
This monography explores the particular set of benefits accrued by institutions that do what is necessary to enjoy a strong set of institutional norms, values, and beliefs, which is how we define culture.
This monography explores the particular set of benefits accrued by institutions that do what is necessary to enjoy a strong set of institutional norms, values, and beliefs, which is how we define culture.