The Uses of Intercollegiate Athletics No. 148Challenges and Opportunities |
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| Author:
| Higher Education Authority Staff, |
| Editor:
| Kramer, Dennis A.
Toma, J. Douglas |
| Series title: | J-B HE Single Issue Higher Education Ser. |
| ISBN: | 978-0-470-56539-1 |
| Publication Date: | Jan 2010 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Jossey-Bass |
| Book Format: | Paperback |
| List Price: | USD $29.00 |
Book Description:
|
As universities and colleges across type attempt to position themselves for greater prestige and increased resources, they are using intercollegiate athletics in strategic ways. Spectator sports, in particular, raise institutional profile, while underscoring the collegiate atmosphere long associated with universities within the popular culture.
As universities and colleges across type attempt to position themselves for greater prestige and increased resources, they are using intercollegiate athletics in strategic ways. Spectator sports, in particular, raise institutional profile, while underscoring the collegiate atmosphere long associated with universities within the popular culture.