The Winning Message Candidate Behavior, Campaign Discourse, and Democracy |
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| Author:
| Simon, Adam F. |
| Contribution by:
| Bennett, W. Lance
Entman, Robert M. |
| Series title: | Communication, Society and Politics Ser. |
| ISBN: | 978-0-521-00191-5 |
| Publication Date: | Apr 2002 |
| Publisher: | Cambridge University Press
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| Book Format: | Paperback |
| List Price: | USD $25.99 |
Book Description:
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This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, shows that candidates' self-interest in winning leads them to avoid dialogue, that is substantive campaign discourse. Third, demonstrates the beneficial effects produced by...
More DescriptionThis study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, shows that candidates' self-interest in winning leads them to avoid dialogue, that is substantive campaign discourse. Third, demonstrates the beneficial effects produced by the little dialogue that actually occurs. Fourth, he pinpoints the forces responsible for these rare occurrences.