| The Wizardry of Customer Value An Action Guide to Measuring and Managing Loyalty | | | Author:
| Reidenbach, R. Eric
McClung, Gordon W. | | Foreword by:
| Gale, Bradley T. | | ISBN: | 978-1-893066-00-7 | | Publication Date: | Aug 1998 | | Publisher: | Rhumb Line
| | Book Format: | Paperback | | List Price: | USD $29.95 |
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