Theory of the Gimmick Aesthetic Judgment and Capitalist Form |
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| Author:
| Ngai, Sianne |
| ISBN: | 978-0-674-24536-5 |
| Publication Date: | Jun 2020 |
| Publisher: | Harvard University Press
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| Book Format: | Ebook |
| List Price: | USD $36.00 |
Book Description:
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Acclaimed critic Sianne Ngai theorizes the gimmick as an aesthetic category reflecting the fundamental laws of capitalism. Gimmicks make promises of saving labor and increasing value that we distrust but also find attractive. Exploring the use of this form, Ngai shows how its aesthetic dissatisfactions reflect deeper anxieties about capitalism.
Acclaimed critic Sianne Ngai theorizes the gimmick as an aesthetic category reflecting the fundamental laws of capitalism. Gimmicks make promises of saving labor and increasing value that we distrust but also find attractive. Exploring the use of this form, Ngai shows how its aesthetic dissatisfactions reflect deeper anxieties about capitalism.