There's No Business That's Not Show Business Marketing in an Experience Culture |
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| Author:
| Rogers, David L.
Vrotsos, Karen
Schmitt, Bernd H. |
| ISBN: | 978-0-13-047119-2 |
| Publication Date: | Jun 2003 |
| Publisher: | FT Press
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| Book Format: | Hardback |
| List Price: | USD $24.95 |
Book Description:
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This book shows how to apply the thinking and the techniques of show business to your company's overall branding and marketing strategy, turning your company into a kind of "performance art" that will win greater share of mind and wallet.
This book shows how to apply the thinking and the techniques of show business to your company's overall branding and marketing strategy, turning your company into a kind of "performance art" that will win greater share of mind and wallet.