To the Desert and Back The Story of One of the Most Dramatic Business Transformations on Record |
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Author:
| Mirvis, Philip H. Ayas, Karen Roth, George |
ISBN: | 978-0-470-62692-4 |
Publication Date: | May 2002 |
Publisher: | John Wiley & Sons, Incorporated
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Imprint: | Jossey-Bass |
Book Format: | Paperback |
List Price: | USD $35.00 |
Book Description:
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Dove, Lipton, Knorr, Ben & Jerry′s, and Slim∗Fast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble declining volume, eroding margins, critical quality problems and is close to being sold off.
Dove, Lipton, Knorr, Ben & Jerry′s, and Slim∗Fast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble declining volume, eroding margins, critical quality problems and is close to being sold off.