Tourism Branding Communities in Action |
|
| Editor:
| Cai, Liping
Gartner, William C.
Munar, Ana Maria |
| Series edited by:
| Cai, Liping |
| Series title: | Bridging Tourism Theory and Practice Ser. |
| ISBN: | 978-1-84950-720-2 |
| Publication Date: | Dec 2009 |
| Publisher: | Emerald Publishing Limited
|
| Book Format: | Hardback |
| List Price: | USD $165.99 |
Book Description:
|
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion.
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion.