Tourism Marketing In the Age of the Consumer |
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| Author:
| Morrison, Alastair M. |
| ISBN: | 978-0-415-72636-8 |
| Publication Date: | Mar 2022 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Paperback |
| List Price: | USD $65.95USD $65.95 |
Book Description:
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Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together.
Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together.