Tourism Marketing in Western Europe |
|
| Editor:
| Boukas, Nikolaos
Stylidis, Dimitrios |
| Series edited by:
| Stylidis, Dimitrios
Andriotis, Konstantinos |
| Contribution by:
| Arcos-Pumarola, Jordi
Pernas, Jesús Barreal
Bausch, Thomas
Borges, Bernardo
Calza, Francesco
Choe, Jacey
Conill-Tetuà, Marta
Cooper, Elisabeth
Costa, Rui Augusto
Hu, Mengyun
Iordanova, Elitza
Jannes, Gil
Pantano, Eleonora
Ren, Carina
Simoni, Michele
Sorrentino, Annarita
Stylos, Nikolaos
Trunfio, Mariapina
Zaim, Ilma Aulia |
| Series title: | Tourism Ser. |
| ISBN: | 978-1-78924-875-3 |
| Publication Date: | Nov 2021 |
| Publisher: | CABI
|
| Book Format: | Hardback |
| List Price: | USD $139.25 |
Book Description:
|
This book looks at contemporary marketing tools utilised by various Western-European countries. It presents case studies on how tourism marketing in this region has been handled and evolved in an era of contradictory forces such as competitiveness versus sustainability, locality versus globalisation, maturity versus new product development.
This book looks at contemporary marketing tools utilised by various Western-European countries. It presents case studies on how tourism marketing in this region has been handled and evolved in an era of contradictory forces such as competitiveness versus sustainability, locality versus globalisation, maturity versus new product development.