Tourism Social Media: Transformations in Identity, Community and Culture |
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| Editor:
| Munar, Ana María
Gyimothy, Szilvia
Cai, Liping |
| Series title: | Tourism Social Science Ser. |
| ISBN: | 978-1-299-74839-2 |
| Publication Date: | Jan 2013 |
| Publisher: | Emerald Publishing Limited
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| Book Format: | Ebook |
| List Price: | USD $134.95 |
Book Description:
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This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies social or commercial interactions in tourism.
This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies social or commercial interactions in tourism.