Toy Monster The Big, Bad World of Mattel |
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| Author:
| Oppenheimer, Jerry |
| ISBN: | 978-0-470-37126-8 |
| Publication Date: | Feb 2009 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley |
| Book Format: | Hardback |
| List Price: | USD $24.95 |
Book Description:
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An eye-popping, unauthorized expos? of the House of Barbie
From Boise to Beijing, Mattel′s toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations.
An eye-popping, unauthorized expos? of the House of Barbie
From Boise to Beijing, Mattel′s toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations.