Trade Tales Decoding Customers' Stories |
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| Editor:
| Woodside, Arch G. |
| Series title: | Advances in Culture, Tourism and Hospitality Research Ser. |
| ISBN: | 978-1-78714-916-8 |
| Publication Date: | Nov 2017 |
| Publisher: | Emerald Publishing Limited
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| Book Format: | Digital download |
| List Price: | USD $165.99 |
Book Description:
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Read original first-person stories of problems, opportunities and outcomes with a multiple-choice exercise following each story, as well as a critical review by an independent researcher. Gain an international view with stories by Asian, European, New Zealand/Pacific Rim, and North American customers.
Read original first-person stories of problems, opportunities and outcomes with a multiple-choice exercise following each story, as well as a critical review by an independent researcher. Gain an international view with stories by Asian, European, New Zealand/Pacific Rim, and North American customers.