Trademarks, Brands, and Competitiveness |
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| Editor:
| da Silva Lopes, Teresa
Duguid, Paul |
| Series title: | Routledge International Studies in Business History Ser. |
| ISBN: | 978-1-135-17732-4 |
| Publication Date: | May 2010 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $49.95 |
Book Description:
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Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.
Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.