Transforming New Technologies into Cash Flow Creating Market-Focused Strategic Paths for Business-To-Business Companies |
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| Author:
| Lichtenthal, J. David
More, Roger |
| ISBN: | 978-1-317-95475-0 |
| Publication Date: | Jun 2014 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $39.95 |
Book Description:
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Transforming New Technologies into Cash Flow develops and applies a simple but powerful new concept to help managers in technology-intensive companies integrate their technology choices with marketing strategies that drive profits high and keep cash flowing. This unique book helps managers map out paths that successfully integrate bundles of technologies, product functionalities, and market networks to create new product strategies. The book uses case examples and provides a...
More Description
Transforming New Technologies into Cash Flow develops and applies a simple but powerful new concept to help managers in technology-intensive companies integrate their technology choices with marketing strategies that drive profits high and keep cash flowing. This unique book helps managers map out paths that successfully integrate bundles of technologies, product functionalities, and market networks to create new product strategies. The book uses case examples and provides a Management Application Toolkit with simple and tested maps, worksheets, and interactive cash flow spreadsheets to connect strategy choices with long-term net cash flow that results in real financial success.