Transnational Audiences Media Reception on a Global Scale |
|
| Author:
| Athique, Adrian |
| Series title: | Global Media and Communication Ser. |
| ISBN: | 978-1-5095-0655-2 |
| Publication Date: | Sep 2017 |
| Publisher: | Polity Press
|
| Book Format: | Digital download |
| List Price: | Contact Supplier contact
Contact Supplier contact
|
Book Description:
|
In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale.
Engaging both the historical foundations and contemporary concerns of audience research, Athique prompts us to reconsider our contemporary media experience...
More Description
In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale.
Engaging both the historical foundations and contemporary concerns of audience research, Athique prompts us to reconsider our contemporary media experience within a transnational frame. In the process, he provides valuable insights on culture and belonging, power and imagination.
Beautifully written and strongly argued, Transnational Audiences: Media Reception on a Global Scale will be essential reading for students and teachers of global media, culture and communications.