True Story How to Combine Story and Action to Transform Your Business |
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| Author:
| Montague, Ty |
| Narrated by:
| Runnette, Sean |
| ISBN: | 978-1-62231-458-4 |
| Publication Date: | May 2014 |
| Publisher: | HighBridge Company
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| Book Format: | CD-Audio |
| List Price: | USD $29.95 |
Book Description:
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The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes.
The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes.