Tuned In Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs |
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| Author:
| Stull, Craig
Myers, Phil
Scott, David Meerman |
| ISBN: | 978-0-470-37811-3 |
| Publication Date: | Jun 2010 |
| Publisher: | John Wiley & Sons, Incorporated
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| Book Format: | Digital download |
| List Price: | Contact Supplier contact
Contact Supplier contact
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Book Description:
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If you market a product, service, or idea in any business, industry or organization, you must read
Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop...
More DescriptionIf you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.