Typography |
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| Author:
| Ambrose, Gavin
Harris, Paul |
| Series title: | Basics Design Ser. |
| ISBN: | 978-2-940373-35-2 |
| Publication Date: | Aug 2005 |
| Publisher: | Bloomsbury Publishing Plc
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| Book Format: | Paperback |
| List Price: | USD $34.50 |
Book Description:
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Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. Basics Design- Typography aims to impart a comprehensive understanding...
More DescriptionEffective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. Basics Design- Typography aims to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.