Ultra Pop Graphics Vol. 1

The Eighties was a special time for the creative people who participated, made up of absolute visual liberty with no fear of making mistakes, of the excessive or of Kitsch. The market wanted ever-new ideas and the search for not-yet-discovered things. We could take the daring step and match styles that none would have done before. The graphics of that period did not have the strength to transform a product or indeed enough force in design to risk combining circle and triangle, soft...
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The Eighties was a special time for the creative people who participated, made up of absolute visual liberty with no fear of making mistakes, of the excessive or of Kitsch. The market wanted ever-new ideas and the search for not-yet-discovered things. We could take the daring step and match styles that none would have done before. The graphics of that period did not have the strength to transform a product or indeed enough force in design to risk combining circle and triangle, soft curves and broken lines. If anything, they were an accompaniment, like a brand or a label, succeeding less than a texture or a form could, in decoration. However, research went on in the same daring ways, looking for unusual cuts and graphic quotes. Decisive colours with a lot of black in attendance, many nets, pois, lines and optical effects, mixing photos and designs, ancient and modern. New fonts were beginning to be used, the need was not yet obvious, but unconscious. These were the Eighties. Vincenzo Sguera, an Italian architect, has been working in the field of design, fashion, textiles and accessories, directing several creative studios and developing products for many companies at an international level since 1977. In 2003 he founded Arkivia Books and has since worked as an author and publisher. SELLING POINTS oAll the designs are vectorial and both the lines and the colours can be modified oThey can be used with many graphic softwares, such as Illustrator or Photoshop oThey are suitable for both Windows and Mac Also Available: Ultra Pop Textures Vol.1 ISBN: 9788888766188 ILLUSTRATIONS 250 colour