Uncommon Practice People Who Deliver a Great Brand Experience |
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| Editor:
| Smith, Shauna L.
Milligan, Andy |
| ISBN: | 978-0-273-65936-5 |
| Publication Date: | Jul 2002 |
| Publisher: | Financial Times/Prentice Hall
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| Book Format: | Paperback |
| List Price: | USD $28.00 |
Book Description:
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What experiences do great brands create, for customers, through people? Uncommon Practice explores the creation of outstanding brand experinces delivered through people , illuminated with in-depth interviews with senior executives and front-line managers.
What experiences do great brands create, for customers, through people? Uncommon Practice explores the creation of outstanding brand experinces delivered through people , illuminated with in-depth interviews with senior executives and front-line managers.