Understanding Engagement in Transmedia Culture |
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| Author:
| Evans, Elizabeth |
| ISBN: | 978-1-138-63279-0 |
| Publication Date: | Nov 2019 |
| Publisher: | Routledge
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| Book Format: | Paperback |
| List Price: | USD $49.95 |
Book Description:
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This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. It is perfect for students and scholars working in film and television studies, as well as media industries and audience studies.
This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. It is perfect for students and scholars working in film and television studies, as well as media industries and audience studies.