Understanding Green Consumer Behaviour A Qualitative Cognitive Approach |
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| Author:
| Wagner, Sigmund A. |
| Series title: | Routledge Studies in Consumer Research Ser. |
| ISBN: | 978-0-415-15732-2 |
| Publication Date: | Dec 1997 |
| Publisher: | Routledge
|
| Book Format: | Hardback |
| List Price: | USD $280.00 |
Book Description:
|
Through the study of green, environmentally friendly consumers, this book incorporates original, groundbreaking anthropological and cognitive research to examine basic aspects of the workings of the human mind.
Through the study of green, environmentally friendly consumers, this book incorporates original, groundbreaking anthropological and cognitive research to examine basic aspects of the workings of the human mind.