Understanding Marketing |
|
| Author:
| Davies, Mark |
| ISBN: | 978-0-13-490467-2 |
| Publication Date: | Oct 1997 |
| Publisher: | Prentice Hall PTR
|
| Book Format: | Paperback |
| List Price: | USD $43.99 |
Book Description:
|
A user friendly approach to marketing for readers with little or no prior knowledge of the subject.
The text provides a clear introduction to marketing. The personal feedback approach allows students to reinforce their learning and to build their confidence and ability in the subject.
Instructor's Manual (0-13-490475-3).
A user friendly approach to marketing for readers with little or no prior knowledge of the subject.
The text provides a clear introduction to marketing. The personal feedback approach allows students to reinforce their learning and to build their confidence and ability in the subject.
Instructor's Manual (0-13-490475-3).