Understanding Multinationals from Emerging Markets |
|
| Editor:
| Cuervo-Cazurra, Alvaro
Ramamurti, Ravi |
| ISBN: | 978-1-107-69832-1 |
| Publication Date: | Jul 2015 |
| Publisher: | Cambridge University Press
|
| Book Format: | Paperback |
| List Price: | USD $44.99 |
Book Description:
|
In this book, a distinguished group of researchers provide a state-of-the-art analysis of emerging market multinationals (EMNCs). They tackle fundamental theoretical questions and assess the unique strategies and behavior of successful EMNCs. Scholars and graduate students, as well as consultants of multinational companies, will find this book of interest.
In this book, a distinguished group of researchers provide a state-of-the-art analysis of emerging market multinationals (EMNCs). They tackle fundamental theoretical questions and assess the unique strategies and behavior of successful EMNCs. Scholars and graduate students, as well as consultants of multinational companies, will find this book of interest.