Unfair Mindshare A CMO's Journey to Community-Led Marketing in a Product-Led World |
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Author:
| Weeks, Derek |
ISBN: | 979-8-9882751-0-7 |
Publication Date: | Nov 2023 |
Publisher: | Unfair Mindshare LLC
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Book Format: | Paperback |
List Price: | USD $18.95 |
Book Description:
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Unfair Mindshare is a comprehensive guide to integrating three essential marketing orbits (product, brand, and community) to build thriving communities and generate exponential business growth.Inspired by real-world examples and case studies, the author explains the three orbits of marketing and provides sample playbooks to guide readers through implementing community-led marketing programs. The book also offers practical advice on organizing, investing, staffing, measuring, and...
More DescriptionUnfair Mindshare is a comprehensive guide to integrating three essential marketing orbits (product, brand, and community) to build thriving communities and generate exponential business growth.Inspired by real-world examples and case studies, the author explains the three orbits of marketing and provides sample playbooks to guide readers through implementing community-led marketing programs. The book also offers practical advice on organizing, investing, staffing, measuring, and assessing the health of community-led marketing efforts.But that's not all. To ensure the long-term success of your community, the author provides ground rules for engaging and empowering your members, enabling participation to thrive and maintaining the momentum you've built.Whether you're a CMO looking to transform your marketing strategy or a business owner seeking to build a loyal customer base, this book provides the tools and insights you need to succeed. Order your copy today and unlock the power of community-led growth!