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Unleashing the IdeaVirus

Stop Marketing at People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You

Unleashing the IdeaVirus( )
Author: Godin, Seth
Foreword by: Gladwell, Malcolm
ISBN:978-0-9703099-0-7
Publication Date:Oct 2000
Publisher:Kaplan Publishing
Book Format:Hardback
List Price:USD $40.00
Book Details
Pages:224
Detailed Subjects: Business & Economics / Marketing / General
Physical Dimensions (W X L X H):5.25 x 7.375 Inches
Book Weight:0.88 Pounds
Author Biography
Godin, Seth (Author)
Bestselling business book author, entrepreneur, and speaker Seth Godin was born on July 10, 1960. He graduated from Tufts University in 1982 and earned an MBA in marketing from Stanford Business School. Godin worked as a brand manager for Spinnaker Software and founded his own book packaging business, followed by the online marketing company Yoyodyne. He was a vice president of direct marketing for Yahoo, and in 2006 he launched the popular community website Squidoo.

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