Unleashing the Power of PR A Contrarian's Guide to Marketing and Communication |
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| Author:
| Weiner, Mark |
| Series title: | J-B International Association of Business Communicators Ser. |
| ISBN: | 978-0-7879-8279-9 |
| Publication Date: | Jun 2006 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Jossey-Bass |
| Book Format: | Hardback |
| List Price: | USD $29.95 |
Book Description:
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Using dozens of case studies from companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, among others, CEO and PR scientist Mark Weiner provides a research-based view on how to use public relations to reach meaningful business outcomes.
Using dozens of case studies from companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, among others, CEO and PR scientist Mark Weiner provides a research-based view on how to use public relations to reach meaningful business outcomes.