Unpacking IKEA Swedish Design for the Purchasing Masses |
|
| Author:
| Garvey, Pauline |
| Series title: | Cresc Ser. |
| ISBN: | 978-1-317-64297-8 |
| Publication Date: | Nov 2017 |
| Publisher: | Taylor & Francis Group
|
| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $62.95 |
Book Description:
|
This book represents the first anthropological ethnography of Ikea consumption and goes to the heart of understanding the unique and at times frantic popularity of this one iconic transnational store. In Unpacking Ikea, Garvey explores why Ikea is never 'just a store' for its customers, why it is described in terms of a cultural package; as 'everyday' and decidedly classless. Using in-depth interviews with householders over several years, this ethnographic study follows the...
More Description
This book represents the first anthropological ethnography of Ikea consumption and goes to the heart of understanding the unique and at times frantic popularity of this one iconic transnational store. In Unpacking Ikea, Garvey explores why Ikea is never 'just a store' for its customers, why it is described in terms of a cultural package; as 'everyday' and decidedly classless. Using in-depth interviews with householders over several years, this ethnographic study follows the furniture from the Ikea store outwards to probe what people actually take home with them.