Unspoken Politics Implicit Attitudes and Political Thinking |
|
| Author:
| Pérez, Efrén O. |
| Series title: | Cambridge Studies in Public Opinion and Political Psychology Ser. |
| ISBN: | 978-1-316-46007-8 |
| Publication Date: | Mar 2016 |
| Publisher: | Cambridge University Press
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| Book Format: | Digital download and online |
| List Price: | USD $225.00 |
Book Description:
|
This book is geared toward public opinion researchers and practitioners who are interested in measuring, analyzing, and understanding people's unspoken cognitions - namely, implicit attitudes - and the impacts these have on the politics that individuals openly profess. It illuminates the mechanics of a leading measure of implicit attitudes - the Implicit Association Test.
This book is geared toward public opinion researchers and practitioners who are interested in measuring, analyzing, and understanding people's unspoken cognitions - namely, implicit attitudes - and the impacts these have on the politics that individuals openly profess. It illuminates the mechanics of a leading measure of implicit attitudes - the Implicit Association Test.