Untold Millions Secret Truths about Marketing to Gay and Lesbian Consumers |
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| Author:
| Lukenbill, Grant |
| ISBN: | 978-1-317-70600-7 |
| Publication Date: | Dec 2013 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $26.95 |
Book Description:
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The first definitive book researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Author Grant Lukenbill, a leading consultant on the cultural and motivational aspects of gay and lesbian consumer behavior, provides you with important procedures, research, and guidelines that...
More Description
The first definitive book researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Author Grant Lukenbill, a leading consultant on the cultural and motivational aspects of gay and lesbian consumer behavior, provides you with important procedures, research, and guidelines that businesses today are following in order to successfully develop marketing strategies to this growing target audience. From Untold Millions, you'll receive methods and sure-fire strategies that will help your company break into this market segment, satisfy intended customers, and boost company sales.