Value Creation and Sport Management |
|
| Author:
| Gómez, Sandalio
Kase, Kimio
Urrutia, Ignacio |
| ISBN: | 978-0-511-76276-5 |
| Publication Date: | Feb 2014 |
| Publisher: | Cambridge University Press
|
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $165.00 |
Book Description:
|
The sports business has become one of the fastest-growing industries in recent years. This book presents a conceptual framework based on the concept of value creation to show how we can understand and explain the success and failure of sports organizations.
The sports business has become one of the fastest-growing industries in recent years. This book presents a conceptual framework based on the concept of value creation to show how we can understand and explain the success and failure of sports organizations.