Values Sell Transforming Purpose into Profit Through Creative Sales and Distribution Strategies |
|
| Author:
| Thompson, Nadine A.
Soper, Angela E. |
| Series title: | Svn Ser. |
| ISBN: | 978-1-57675-421-4 |
| Publication Date: | Apr 2007 |
| Publisher: | Berrett-Koehler Publishers, Incorporated
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| Book Format: | Paperback |
| List Price: | USD $16.95 |
Book Description:
|
Sales and distribution are the lifeblood of any business; socially responsible businesses are no different. But how can one compete with businesses for which the bottom line is the only measure of success? In this practical and inspiring guide, Thompson and Soper draw on real -world examples to show how a values-driven business can establish a foundation from which innovative sales and distribution strategies naturally flow.
Sales and distribution are the lifeblood of any business; socially responsible businesses are no different. But how can one compete with businesses for which the bottom line is the only measure of success? In this practical and inspiring guide, Thompson and Soper draw on real -world examples to show how a values-driven business can establish a foundation from which innovative sales and distribution strategies naturally flow.