Variable Quality in Consumer Theory Towards a Dynamic Microeconomic Theory of the Consumer |
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Author:
| Wadman, W. M. |
ISBN: | 978-1-315-50142-0 |
Publication Date: | Jul 2016 |
Publisher: | Taylor & Francis Group
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Imprint: | Routledge |
Book Format: | Digital (delivered electronically) |
List Price: | USD $52.95 |
Book Description:
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Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time consumer-producer interaction at the level of the individual consumer; issues of quality, consumption experience, and willingness-to-pay, as exhibited by individual consumers; and how these issues affect the decision-making process.
Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time consumer-producer interaction at the level of the individual consumer; issues of quality, consumption experience, and willingness-to-pay, as exhibited by individual consumers; and how these issues affect the decision-making process.