Virtual Worlds and E-Commerce Technologies and Applications for Building Customer Relationships |
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| Editor:
| Ciaramitaro, Barbara |
| Series title: | Advances in Electronic Commerce Ser. |
| ISBN: | 978-1-61692-808-7 |
| Publication Date: | Nov 2010 |
| Publisher: | IGI Global
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| Book Format: | Hardback |
| List Price: | USD $180.00USD $180.00 |
Book Description:
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Presents opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce. It includes a discussion of the elements of virtual worlds; the evolution of e-commerce to virtual commerce; the convergence of online games and virtual worlds; the economics of virtual worlds; a review of some human factor issues in virtual worlds; and the future of virtual worlds and e-commerce.
Presents opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce. It includes a discussion of the elements of virtual worlds; the evolution of e-commerce to virtual commerce; the convergence of online games and virtual worlds; the economics of virtual worlds; a review of some human factor issues in virtual worlds; and the future of virtual worlds and e-commerce.