Visual Data Mining Techniques and Tools for Data Visualization and Mining |
|
| Author:
| Soukup, Tom
Davidson, Ian |
| ISBN: | 978-0-471-14999-6 |
| Publication Date: | May 2002 |
| Publisher: | John Wiley & Sons, Incorporated
|
| Imprint: | Wiley |
| Book Format: | Paperback |
| List Price: | USD $65.00 |
Book Description:
|
Marketing analysts use data mining techniques to gain a reliable understanding of customer buying habits and then use that information to develop new marketing campaigns and products. Visual mining tools introduce a world of possibilities to a much broader and non-technical audience to help them solve common business problems.
Marketing analysts use data mining techniques to gain a reliable understanding of customer buying habits and then use that information to develop new marketing campaigns and products. Visual mining tools introduce a world of possibilities to a much broader and non-technical audience to help them solve common business problems.