Visual Marketing From Attention to Action |
|
| Editor:
| Wedel, Michel
Pieters, Rik |
| ISBN: | 978-1-136-67648-2 |
| Publication Date: | Sep 2007 |
| Publisher: | Taylor & Francis Group
|
| Imprint: | Psychology Press |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $48.95 |
Book Description:
|
This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention
This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention