Visual Merchandising The Image of Selling |
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| Editor:
| Iarocci, Louisa |
| ISBN: | 978-1-4094-2697-4 |
| Publication Date: | Jun 2013 |
| Publisher: | Routledge
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| Book Format: | Hardback |
| List Price: | USD $175.00 |
Book Description:
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Firmly situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as the art and business of selling, seeking to overcome traditional scholarly ambivalence that celebrates the spectacle but denies the agenda of consumerism. The volume considers strategies in the representation and presentation
Firmly situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as the art and business of selling, seeking to overcome traditional scholarly ambivalence that celebrates the spectacle but denies the agenda of consumerism. The volume considers strategies in the representation and presentation