Voice Marketing Harnessing the Power of Conversational AI to Drive Customer Engagement |
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| Author:
| Minsky, Laurence
Westwater, Susan
Westwater, Scot
Fahey, Colleen |
| Foreword by:
| Kotler, Philip |
| ISBN: | 978-1-5381-5541-7 |
| Publication Date: | Jul 2023 |
| Publisher: | Rowman & Littlefield Publishers, Incorporated
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| Book Format: | Digital (delivered electronically) |
| List Price: | Contact Supplier contact
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Book Description:
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Voice Marketing is filled with real-world examples and behind-the-scenes stories, grounded in research-based theory and clear-eyed practice on how to use conversational AI. The ideas are immediately implementable, so marketers can get the most out of voice right from the start.
Voice Marketing is filled with real-world examples and behind-the-scenes stories, grounded in research-based theory and clear-eyed practice on how to use conversational AI. The ideas are immediately implementable, so marketers can get the most out of voice right from the start.