Wally Olins on Brand |
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| Author:
| Olins, Wally |
| ISBN: | 978-0-500-77085-6 |
| Publication Date: | Apr 2004 |
| Publisher: | Thames & Hudson
|
| Book Format: | Ebook |
| List Price: | USD $26.23 |
Book Description:
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"Wise, witty, readable, and very, very useful. A tour de force from the world's leading authority on branding." --Anthony Hopwood, Saïd Business School, Oxford
"Wise, witty, readable, and very, very useful. A tour de force from the world's leading authority on branding." --Anthony Hopwood, Saïd Business School, Oxford