Web Analytics |
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| Author:
| Kaushik, Avinash |
| Series title: | Serious Skills Ser. |
| ISBN: | 978-1-280-91644-1 |
| Publication Date: | Jan 2007 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Sybex |
| Book Format: | Ebook |
| List Price: | USD $29.99 |
Book Description:
|
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset...
More DescriptionWritten by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.