Website Planner A Practical Guide to Planning Your Web Presence |
|
Author:
| Mitchell, Ben |
ISBN: | 978-1-74009-715-4 |
Publication Date: | Jul 2002 |
Publisher: | Longman Publishing Group
|
Book Format: | Paperback |
List Price: | USD $15.95 |
Book Description:
|
There is plenty information about how to build a website, but the more important questions of website development -why build and what to build - are often overlooked. This bookasks the questions...
More Description
There is plenty information about how to build a website, but the more important questions of website development -why build and what to build - are often overlooked. This bookasks the questions that need to be answered to properly plan a website. It explains the importance of justifying a web presence, and guides the reader in building a website relevant to his/her business objectives.
· In the rush to get a site live, many basic and simple issues are overlooked. This book asks the right questions, no matter how basic, to properly develop a website.
· This book is a primer and a workbook
- a primer to inform the reader about website issues and
- a workbook to then help them collate their responses and build a website relevant to their business plan.
· For most SME''s, website development is a DIY project - this workbook outlines a clear, step-by-step, practical method to develop an effective website
· For larger companies, this book provides an excellent framework for all those involved in the website development process to work cohesively together and create a sound business case for the website.
· Using theWebsite Planner will reduce the risk of wasting money on a website that does not suit your business, and will help you save time and money.
· Author discusses the common types of website content, such as company information; shopping carts; discussion forums; virtual tours; news; case studies; contact details, why this content is useful and provides relevant examples.
Written in a conversational tone and doesn''t get bogged down in technical jargon.