Wedgwood

Wedgwood pottery, with its white classical figures against a pale-blue background, has been one of the most recognizable names for 200+ years. This biography shows how a disenfranchised child grew up to become the first tycoon. Born into a poor family in Staffodshire, England, Josiah Wedgwood began life with dim prospects. But, he conducted a series of chemical experiments & discovered a pure white glaze then unattainable in Europe. He moved up & built an empire. Wedgwood...
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Wedgwood pottery, with its white classical figures against a pale-blue background, has been one of the most recognizable names for 200+ years. This biography shows how a disenfranchised child grew up to become the first tycoon. Born into a poor family in Staffodshire, England, Josiah Wedgwood began life with dim prospects. But, he conducted a series of chemical experiments & discovered a pure white glaze then unattainable in Europe. He moved up & built an empire. Wedgwood revolutionized a model of business that is now ubiquitous. He organized skilled labor in one of the world¿s first factories; offered his employees health insurance & pension plans; & opened showrooms, engaged traveling salesmen, & offered money-back guarantees. Illus.