Wharton on Dynamic Competitive Strategy |
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| Editor:
| Day, George S.
Reibstein, David J. |
| ISBN: | 978-0-471-68957-7 |
| Publication Date: | Aug 2004 |
| Publisher: | John Wiley & Sons, Incorporated
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| Book Format: | Paperback |
| List Price: | USD $29.95 |
Book Description:
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This book addresses one of the most pervasive issues on the corporate agenda: staying competitive. Wharton on Dynamic Competitive Strategy is not only a rich source of ideas and concepts but a valuable guide to help readers triumph in today′s marketplace.
George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.
This book addresses one of the most pervasive issues on the corporate agenda: staying competitive. Wharton on Dynamic Competitive Strategy is not only a rich source of ideas and concepts but a valuable guide to help readers triumph in today′s marketplace.
George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.