What Colors Say Top 23 Countries You May Do Business with: a Designer's Guide to Cultural Colors |
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| Editor:
| Gonzalez, Isi |
| Author:
| Gonzalez, Isi |
| (various roles):
| Gonzalez, Isi |
| Artist:
| Gonzalez, Isi |
| Cover Design by:
| Gonzalez, Isi |
| Created by:
| Gonzalez, Isi |
| Designed by:
| Gonzalez, Isi |
| ISBN: | 978-0-9990563-0-1 |
| Publication Date: | Jun 2017 |
| Publisher: | Isi Gonzalez Group LLC
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| Book Format: | Spiral bound |
| List Price: | USD $59.95 |
Book Description:
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Did you know, color has the ability to trigger effects on the human mind and body, including attracting, repelling, stimulating, and soothing--making it a great tool for effective targeting.In messages, common reported failures in business and cross-cultural design are partially due to a lack of understanding of other cultures in which the business is conducted.Is critical, the risk of not taking a strategic look at color is the creation of confusion and undesired impacts on your...
More DescriptionDid you know, color has the ability to trigger effects on the human mind and body, including attracting, repelling, stimulating, and soothing--making it a great tool for effective targeting.In messages, common reported failures in business and cross-cultural design are partially due to a lack of understanding of other cultures in which the business is conducted.Is critical, the risk of not taking a strategic look at color is the creation of confusion and undesired impacts on your audience. However, the proper use of color does not guarantee success; color alone cannot make up for bad design.This guide gives an opportunity for designers to gain knowledge of cultural perceptions and adaptation, and thus to create pieces that more efficiently align with viewers' beliefs and influence their opinions of and reactions to them.